With the attractiveness of the ZOOMFLOW 240 with its ARGB LED fans, the sleek and attractive head unit design with matching LEDs, all together continuity is a stylish appearance like the brushed metals sides on the radiator and the oddly gray looking sleeved tubes. The initial reaction does have a bit of a wow factor attached.
After running it through its paces, we found that many of the claims like "enormous 240mm radiator," "best cooling performance in the market," and "aimed for performance pump" don't seem to ring true. Not to completely slam the product, as it does well in the stock run, and even hangs tough in the middle of the pack with an overclock applied, the bang for the buck isn't there. When we have a couple of $50 air coolers walking all over these much larger and more expensive options, it is hard to justify the move to an AIO in the first place.
Getting past the obvious, we have a complaint that seems to plague ID-Cooling, and it has to do with the choice of mounting hardware. Opting for what they have, there is no way to ensure proper mounting pressure with this cooler, as none of it "locks" into anything else to know when to stop tightening. The OEM they use has other options, we have seen them, and we do wish that ID-Cooling would hear the cry and stop with this nonsense already.
However, on the whole, the cooler did install quickly, the manual shows us everything we may have been questioning, and with optional ways to get ARGB support, ID-Cooling does make the best of the situation we have. On a more personal note, we do wish that ID-Cooling has applied the fan isolation material to the corners of the fans, as more than half of the installation time was spend pulling the rubber off the backing, poking out the centers, and fitting them into the recesses areas on the fans.
Even so, we were able to get through everything without a ton of hassle or asked to do anything special to get things to work correctly and return results that aren't bad at all; they do not seem to live up to the hype. This cooler is not best at anything, it is not quiet, and the work on the pump appears to be still not enough to get the job done, at least not to our satisfaction.
Even if you are quick on the trigger and are able to take advantage of the sale at Newegg at $79.99, unless an AIO with RGB is a must, it is hard to say to run out now and grab this when the Ninja 5, Windale 6, NiC C5, ETS-T50 AXE, FUMA Rev.B, and Macho Direct all outperform it for less money, sans RGB of course. Head to head, while they cost more in some of the instances, the Kraken Series coolers, as well as the Hydro Series, do better with similar setups in the kits.
When it hits home that if you miss the sale, the cost will be $119.99, it throws a ton more shade on the ZOOMFLOW 240, as we feel that is a lot to ask for a product that cannot live up to the claims, and even without that fact, only deliver average performance. In our mind, you have to want an AIO, no matter what, and the AIO has to have RGB LEDs even to consider this.
With that said, there are better options, whether comparing head to head or best bang for the buck regardless of features. While we hate to say it to any product, if it were us, with our money on the line, we would keep looking for a solution that offered better results, less noise, and possibly something with built-in software to help ease the blow of the cost.
The Bottom Line
There are better, there are worse, but the ID-Cooling ZOOMFLOW 240 will grab you with its aesthetics. A tad pricey unless grabbed on sale, and even with the lighting and options offered, we feel money is better spent elsewhere.