There is nothing atypical when it comes to the Noctua packaging. The front of the box sticks to the white, brown, and blue accent we are already used to. With the name of the cooler and a QR-code on the left, it leaves a lot of room for the large image of the base and the Noctua logo to the right. Printed over the image are eight key features of this design, delivering the customer a good sense of what is going on.
The next side of the box has a similar look, but the design has been reversed. This time we see specifications and scope of delivery in the brown section to the left, while the name of the cooler and dimensional renderings are on the right.
On the back, it is more of that same styling we have seen so far, but the brown area is now used for a bit of a back story on the NH-U12A, what it is cooled with, and what the idea was behind the design in the first place. The story is then repeated in seven other languages so that all of the Noctua markets can understand the concept.
The remaining side panel covers many a feature. Out of the ten features shown, things like 140mm performance from a 120mm cooler stands out, as does the full RAM compatibility, dual fans, soldered interfaces, awesome SecuFirm 2 hardware, and that if your CPU is not listed as compatible, Noctua can and will rectify that for free.
While the top of the box is nearly identical to the front panel, there is one thing that sticks out like a sore thumb. The metallic sticker that sits to the right of the features is new, and shows how proud Noctua is of the "140mm class performance in 120mm size."
We do see, in many instances, where internal packaging is more of an afterthought, but with a Noctua cooler, delivering you the cooler in the same terrific shape it left the factory in, is just as important. The cooler is resting in a box with multiple layers of cardboard around it to keep it from being crushed or dented. As for the hardware, it comes in the same partitioned box that we have seen over the last few years, making assembly that much easier on the user.