Using red, black, and white, ARCTIC makes the packaging stand out if seen on the shelf. The company name and logo are in the top-right corner followed by a look at the cooler inside of the box. There is a notation to the ten-year warranty along with a QR code to take you to the product page, to learn more about the Freezer 33 eSports Edition CPU cooler.
In seven languages, ARCTIC lists features of the cooler. Things such as the best airflow to noise ratio, use of 3-phase motors, range of speed, use of PST, longer life, use of a special thermal coating, offset pipes, anti-vibration measures, better mounting hardware, and inclusion of MX-4 all make the list. The bottom-right corner also shows a QR code to obtain the manual online.
On the back of the box, most of the space is taken up with four images. One explains the bearing and how it is built and works, there is another covering the 3-phase motor, another point to the universal compatibility for mounting, and the last shows off the included fans. Across the bottom are thermal results comparing it to the Freezer 33 Plus and the stock AM4 cooler.
The last panel is used to display not the cooler is to be used in an exploded diagram, while it points to all of the features. The lower section is used for a condensed list of specifications and a list of contents you will find inside.
With the Freezer 33 eSports Edition CPU cooler, the outer packaging is a major component in what keeps the cooler safe in transit. Inside of the box, you will find the fan leads in the lower cardboard tray that rides between the fins and the base, while the hardware box rides above the cooler. However limited the inner packaging is, fresh out of the box, our sample is in perfect shape with no signs of damage.