The coloring of the background looks like light shining down through water to me, but it is an attractive setting for all of the information. On the front you see the Evercool logo and the PWM feature of the fan with the 160W capabilities of this cooler. There is a window both top and bottom of the Transformer 3 name to look at the fan. At the bottom there are supported socket types and an image of the cooler.
On the side the blue colouring fades into gray with a large image of the Transformer 3 topping the panel. The bottom half has images noting the anti-vibration fan mounts, the heat-pipe configuration, the PWM fan and the fact that the pipes touch the processor.
On the back, the features list is much the same as it was on the sides, but the base is replaced with compatibility information at the top. In the middle there is a diagram of the air flow and heat dispersion of the Transformer 3 and the specifications chart finishes things off.
Just in case saying that this cooler supports anything after Socket A for AMD and LGA775 for Intel and newer, here you have a full list of every processor that they deem that the Transformer 3 and the 160W capacity are capable of controlling the heat of.
As I open the box to remove what is on the inside of the packaging, I found that Evercool chose to surround everything from the sides with thin formed plastic trays. One on each side allows Evercool to keep spacing for the fan and fins to keep damages at bay.
With the box out of the picture, you can see that this simple solution to packaging leaves the fan separated from the cooler, but the hardware box is allowed to rub and bump up against the cooler in transit. It didn't seem to do any damage as the box is almost the perfect size to fill the opening.
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