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Fractal Design Announces Brand and New Product Launch for the US Market

Posted Jan 21, 2011 @ 3:10 CST

Fractal Design Announces Brand and New Product Launch for the US Market


Fractal Design, a leading European manufacturer of cases, power supplies, and cooling products for desktop computers has kicked off the launch of the Fractal brand and products in the United States at CES 2011. This Swedish based company has won multiple awards for its brilliantly designed premium cases for desktop PCs.


Fractal Design unveiled their widely acclaimed Define Series R3, XL, Mini and Array cases.


Also shown, were their two newest families of cases: the highly anticipated, high-performance - ARC Series, and the aggressive, yet value priced - Core Series as well as their premium line of case fans, PSUs and accessories.




"We are very pleased with the amazing response we got at CES 2011. Fractal Design has done extremely well in Europe, Asia, Australia and Canada, and now we are excited to finally bring the Fractal brand and our unique product lines to the US market. We will be launching with select partners and expect product to be available in the US during the second half of 'Q1," said Paul Heimbuch, President of Fractal Design North America.


Now launching in the US, Fractal Design has already been a hit in the Canadian, Japanese and Australian markets. "In a few short months, Fractal Design has become one of our top selling case lines," said Linus Sebastian of NCIX Canada. "We expect the latest Fractal case offerings to explode demand for Fractal Design product in the US and Canada."


With the continued evolution of the acclaimed Define Series of cases and the new Arc and Core Series of products, Fractal Design continues to be a leader in case innovation and has established itself as the case company that "listens".


"When we first saw the Fractal Define series of cases, we knew they were on to something." said Kevin Wasielewski, CEO and Co-Founder of Origin PC.


"The clean yet elegant styling should appeal to a very broad market segment of PC enthusiasts, and the out-of-the-box design/performance considerations were something we were very impressed with. In fact, we will be working closely with Fractal on future designs to help create what we feel will be nearly optimal case products for our customers and PC enthusiasts worldwide."


This commitment to the enthusiast community and the passion to provide premium features and elegant styling, while maintaining unsurpassed value, has become a key differentiator for Fractal Design.


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