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New WD(R) My Passport(TM) Elite(TM) Drives Provide Convenience and Style for Consumers On-the-Go

Oct 6, 2009 10:34 pm CDT - 4 mins, 20 secs reading time

New WD(R) My Passport(TM) Elite(TM) Drives Provide Convenience and Style for Consumers On-the-Go

Illuminated Capacity Gauge and Grab-and-go Dock Add Convenience to the Leading Family of Secure, Portable Storage Solutions

LAKE FOREST, Calif., Oct. 6 /PRNewswire-FirstCall/ -- WD® (NYSE: WDC), the world's leader in external storage solutions, today introduced its new ultra-portable My Passport(TM) Elite(TM) external hard drives featuring an illuminated capacity gauge and drive lock indicator so users can see at-aglance how much space is left on their drive and whether their data is secure. The convenient grab-and-go USB dock frees up valuable desk space and eliminates the search for USB ports, making it ideal for professionals who take their data back and forth to the office.


Like the previously announced My Passport(TM) Essential(TM) drives, the My Passport Elite portable drives feature automatic and continuous backup with WD SmartWare(TM) software and 256-bit hardware-based encryption. My Passport Elite drives are available now in 3 appealing metallic colors - Metallic Red, Metallic Blue and Charcoal Metallic - and are offered in capacities of 320 GB, 500 GB and 640 GB.

WD market research shows that consumers want a mobile storage device that allows them to not only back up and store their data, but also to keep their data safe should the drive end up in the wrong hands. The new My Passport Elite drives come with integrated WD SmartWare software which makes it easy to backup and secure your data.

When the My Passport Elite drive is plugged in for the first time, the simple and intuitive first backup process launches automatically. The real-time visual interface of WD SmartWare software gives users a reassuring view of their backup as it happens. After the first backup, users' files are backed up automatically every time they change or add a file. WD SmartWare software creates a separate area on the drive for the backed up files, leaving a large portion of the drive free for carrying or sharing of files. The drives are thus appropriate for both backup and extra storage.

The illuminated capacity gauge on the My Passport Elite drive provides a quick read of how much capacity is available on the drive. The padlock icon indicates that the drive is password protected with 256-bit hardware-based encryption. Typically found only on much more expensive drive systems, the encryption acts as a virtual padlock to keep users' data secure. Without the correct password, files are simply not accessible.

The unique design of the grab-and-go dock enables the user to quickly connect and disconnect their My Passport drive with one hand. The dock eliminates the need to search for an empty USB port, which can be a frustrating chore, particularly with desktop computers. The dock also provides power(1) to the drive via the USB port so no separate power supply is needed.

"As portable hard drives grow in capacity, consumers are now able to store their entire digital lives on them. Keeping users' content secure as well as stylish are two aspects that make My Passport Elite drives our most personal storage devices yet," said Dale Pistilli, vice president of marketing for WD's branded products group. "Equipped with WD SmartWare software and hardware-based encryption, WD's new My Passport Elite drives keep consumers' personal content safe in one place, while the sleek design and premium finishes infuse a sense of personal style."

Price and Availability

Offered in capacities of 320 GB, 500 GB and 640 GB, the My Passport Elite drives are available now at select retailers and online at MSRP for the 320 GB My Passport Elite is $119.99 USD, $159.99 USD for the 500 GB and $169.99 USD for the 640 GB capacity.

My Passport Elite

Designed for Windows®-based PCs, the new WD My Passport Elite drives with WD SmartWare software feature:

-- Convenient, grab-and-go USB dock connection to computer;

-- Premium finish in 3 colors including Anodized Red, Anodized Blue and

Charcoal Metallic;

-- 256-bit hardware-based encryption for peace of mind knowing that data is

protected from unauthorized access;

-- USB 2.0 interface that powers the drive directly from the USB port on

user's computer, no separate power supply is needed;

-- Planet-friendly packaging derived from recycled materials to minimize


-- Ready to plug-and-play with Windows PCs, formatted NTFS; and,

-- 3-year limited warranty.

WD SmartWare software features:

-- Visual backup displays that show content in categories and shows the

progress of backup;

-- Automatic and continuous data backup that instantly makes a second copy

whenever a file is added or changed;

-- Retrieve valuable data to its original location whether it's lost data

or the file has been overwritten; and,

-- Customizable control center that allows users to set drive security, run

diagnostics, manage the power settings, and more from the WD SmartWare


About WD

WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users' data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and media products.

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