NVIDIA to unveil top-end GeForce RTX 5090, and high-end RTX 5080 at first later this year

NVIDIA is expected to announce its next-generation GeForce RTX 50 series GPUs later this year, where it seems we'll be introduced to the new top-end GeForce RTX 5090 and high-end GeForce RTX 5080 at first.

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In a new post about NVIDIA increasing the price of its GPUs by an average of 10% by UDN, the report added that as NVIDIA continues to dominate the AI GPU market, graphics card-related products will also see new products later this year.

AIB partners are expecting NVIDIA to unveil its next-gen GeForce RTX 50 series in Q4 2024, where initially, NVIDIA will focus on the new top-end GeForce RTX 5090 and high-end GeForce RTX 5080 graphics cards. UDN says that its sources are optimistic that the launch of next-gen RTX 50 series GPUs will help AIB partners shipments, and drive up the average unit price of graphics cards.

• Read more: NVIDIA GeForce RTX 5090, RTX 5080 leaks: launching late January 2025, probably costs $1999
• Read more: NVIDIA's next-gen ultra-enthusiast GeForce RTX 5090 rumored at $2600, RTX 5080 at $1500
• Read more: Check out this GPU die shot of NVIDIA's next-gen GeForce RTX 5080 graphics card

We all know that NVIDIA's new GeForce RTX 5090 isn't going to be cheap, but it's going to be a next-gen monster just like the RTX 4090 was to everything else on the market. It doesn't matter the cost, there's always going to be a customer that wants the very best, no matter what. This doesn't mean that NVIDIA can price the RTX 5090 at $4999, but a next-gen card for $1999? $2499?

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Rumor has it that the next-gen Blackwell-based GeForce RTX 50 series GPUs will have the "biggest ever" gen-to-gen performance uplift. So, if we have a next-gen RTX 5090 that is somewhere around 50-70% faster in rasterization and 2-3x faster in ray tracing over the RTX 4090... well, I'd say NVIDIA can put whatever price they want on the RTX 5090.

A card that offers true 4K 240FPS and 8K 60FPS gaming -- sprinkled in with some next-gen DLSS 4 upscaling -- that demolishes the RTX 4090, but still gives the RTX 4090 a place in the market at a lowered price point? Well, that also makes sense. NVIDIA's new fleet of high-end RTX 5090 and RTX 5080s will also feature next-gen GDDR7 memory, a huge memory upgrade for Blackwell-based RTX 50 series GPUs.

NVIDIA could release a next-gen RTX 5090 at $1999 and it's still less than the $2000+ that people were paying for the RTX 4090 over the last year. It's still sitting at around $1800 minimum for an RTX 4090 on Amazon right now -- checked at the time of writing -- so if NVIDIA forces the price of the RTX 4090 to $1299 when it launches the RTX 5090 for $1999.

NVIDIA's new GeForce RTX 5090, priced at $1999, allows the RTX 5080 to be priced at $1499, offering performance exceeding the RTX 4090 and RTX 4080 SUPER, with new RTX 50-based upgrades (ray tracing, new GDDR7 memory, etc). NVIDIA's newer GeForce RTX 4080 SUPER is still $1000+ on Amazon, so these cards could slowly drop in $100 or $50 increments, allowing next-gen RTX 50 series cards to slot into an even more expensive category.

The ultimate desktop graphics cards... for an ultimate price... but they'll come with the ultimate in performance.