Laptop makers bet the farm on AI PC as the 'next big thing' in 2024: 11% growth expected

AI, AI, AI... it's all you're going to hear in 2024, with PC and laptop makers both betting the farm on the AI PC trend in 2024 and beyond.

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TechInsights reports that laptop shipments dropped a chunky 27% in 2023 compared to 2021; we're expecting a "joyful" year for 2024 when it comes to laptop sales. Shipments are expected to drive up because of a mix of next-gen hardware -- Intel with its new Meteor Lake processors and AMD with its new Hawk Point processors -- and both featuring AI hardware.

The report says that we can expect an 11% growth in laptop sales in 2024 from artificial intelligence (AI) entering the world of laptops, as well as the consumer upgrade cycle, which is expected to be bigger in 2024. We also have new competitors powered by the Arm architecture that are also heavily jumping into the race, with the likes of Qualcomm and its latest Snapdragon SoC.

AMD will even have XDNA2 AI upscaling performance inside Sony's beefed-up PlayStation 5 Pro console in 2024. Qualcomm has AI inside its Snapdragon SoCs, and Apple has AI inside its M-series chips. AI is everywhere.

• Read more: PC shipments expected to reach 267 million units in 2024, AI PC to help
• Read more: AMD, Intel, Qualcomm: AI PCs to change industry, with 'killer apps' for AI

Intel will have AI inside of its upcoming Meteor Lake platform, AMD has had Ryzen AI inside of its CPUs for this entire year with a bigger concentration on its XDNA2-based NPU (Neural Processing Unit) featuring up to 3x generative AI performance with its next-gen Strix Point APUs in 2024.

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2024 will be the year of the AI PC, no matter if we like it or not.