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How Much Does Losing A Format War Cost?

Hit By BD Stick Is Expensive.

@TweakTown
Published Mon, Mar 17 2008 3:58 PM CDT   |   Updated Tue, Nov 3 2020 12:38 PM CST
[Cue Dr. Evil Voice]..."One Beelion dollars!"

No, really, Toshiba expect to lose a total of nearly one billion US dollars, which presumably includes research and development costs, production and marketing, according to Reuters.

What this doesn't take into consideration is, of course, the on-going cost of losing the format war, i.e. the lost revenue from the perpetual Christmas of patents, which is what the whole format war dance was about in the first place.

A little facetious side note here; it has not been confirmed if this sum includes the infamous Dreamworks/Paramount bribes.

Ben is based in Australia and has been writing entertainment based news and reviews since 2002 and for TweakTown since 2007. A student of film, Ben brings a wide understanding of the medium to the latest happenings in entertainment circles and the latest blockbuster theatrical reviews.

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