AMD confirms it has been 'under shipping' CPUs and GPUs to keep prices stable

AMD confirms it's 'under shipping' and closely managing inventory as PC sales decline, and inventory management technique that has also kept prices high.

AMD confirms it has been 'under shipping' CPUs and GPUs to keep prices stable
1 minute & 11 seconds read time

With PC sales declining at levels that haven't been seen in a long time, prices for new and existing products have remained relatively consistent, especially regarding CPUs and GPUs. As part of a new financial report that outlined how AMD managed to maintain profitability in the closing months of 2022 due to sales in the server sector, consumer CPU and GPU sales have dropped.

AMD confirms it has been 'under shipping' CPUs and GPUs to keep prices stable 02

PC sales dropped by 51%, with gaming sales dipping by 7%.

For those wondering why we haven't seen any significant price drops or more aggressive pricing to compete with other suppliers, it turns out that AMD has been limiting the supply of its chips - which we assume was done to not flood markets and keep prices stable. This isn't new, and the odds are that companies like Intel and NVIDIA have been doing the same thing as the industry experiences a downturn.

During the most recent AMD earnings call, CEO Lisa Su said, "In terms of the under shipment, I mean, I think we're - we under-shipped in Q3, we under-shipped in Q4. We will under-ship, to a lesser extent, in Q1."

Although she noted that AMD expects to "be back to a more normal environment" sometime during the second half of this year, this makes smart business sense. If the demand for things like GPUs has dropped, too much supply out in the wild will push prices lower, so it looks like it has been a case of slowly rolling products as needed. Inventory management is essential to maintaining a healthy company, and with AMD recording a profit versus Intel's historic losses, it's on the right track for shareholders.

For the rest of us, we're all hoping that the innovation we've seen from recent competition eventually leads to lower-priced GPUs.

Buy at Amazon

AMD Ryzen 9 7950X 16-Core, 32-Thread Desktop Processor

TodayYesterday7 days ago30 days ago
* Prices last scanned on 3/25/2023 at 5:27 pm CDT - prices may not be accurate, click links above for the latest price. We may earn an affiliate commission.

Kosta might be a relatively new member of TweakTown, but he’s a veteran gaming journalist that cut his teeth on well-respected Aussie publications like PC PowerPlay and HYPER back when articles were printed on paper. A lifelong gamer since the 8-bit Nintendo era, it was the CD-ROM-powered 90s that cemented his love for all things games and technology. From point-and-click adventure games to RTS games with full-motion video cut-scenes and FPS titles referred to as Doom clones. Genres he still loves to this day. Kosta is also a musician, releasing dreamy electronic jams under the name Kbit.

Newsletter Subscription

Related Tags

Newsletter Subscription
Latest News
View More News
Latest Reviews
View More Reviews
Latest Articles
View More Articles