Apple CEO casually throws shade at Mark Zuckerberg's Metaverse

Apple CEO Tim Cook has thrown some casual shade at former Facebook CEO and now current Meta CEO Mark Zuckerberg's in-development Metaverse.

Apple CEO casually throws shade at Mark Zuckerberg's Metaverse
Published Oct 6, 2022 1:41 AM CDT   |   Updated Fri, Oct 28 2022 12:30 AM CDT
2 minutes & 35 seconds read time

Facebook founder and now Meta's CEO Mark Zuckerberg made a decision to move head first into creating the Metaverse, a decision that has cost him billions of dollars.

Apple CEO casually throws shade at Mark Zuckerberg's Metaverse 85

Zuckerberg's decision to pivot his entire company toward developing the Metaverse has undoubtedly come with severe impacts, as the Meta CEO has reportedly lost more than $71 billion in 2022, and there is now talk of mass layoffs coming to Meta. Zuckerberg's net worth dropping $71 billion throughout the year left the Meta CEO with (only) $55.6 billion, which resulted in him dropping to the 20th richest person in the world - his lowest position on Bloomberg's world's richest individuals ladder since 2014.

While there are many factors as to why Zuckerberg's net worth has dropped significantly, the push into the Metaverse is one big reason, as the company recently released a public beta for Meta Quest that was met with heavy criticism from users that turned Zuckerberg's creation into a memed laughing stock. Since Zuckerberg holds the majority of his wealth in hundreds of millions of Meta shares, and the public beta release didn't go as planned, Meta's stock value plummeted, with investors losing faith in the project.

This issue caused a response from the company, where it plans on cutting expenses by 10% over the coming months, and one of the strategies it will employ to achieve that is reducing hiring targets and pushing out a significant number of staffers that don't belong there.

Apple CEO casually throws shade at Mark Zuckerberg's Metaverse 65

Now, Apple CEO Tim Cook has chimed in on Meta's push into the Metaverse, with Cook saying to Dutch publication Bright last week, "I always think it's important that people understand what something is, and I'm really not sure the average person can tell you what the metaverse is." It should be noted that Cook doesn't specifically mention Zuckerberg or Meta's product, but considering he's the only big name in the space developing the product steadfast, these comments seem to be referencing Zuckerberg and Meta's MetaQuest.

To further back up the assumption that Cook is referencing Zuckerberg in his comments is a recent report by The Verge where Zuckerberg was revealed to be telling his employees that Meta is currently engaged in a "very deep, philosophical competition" with Apple over building the Metaverse. Cook gave his opinion on the Metaverse, which can be seen below.

"It's something you can really immerse yourself in. And that can be put to good use. But I don't think you want to live your whole life like that. VR is for set periods of time, but not a way to communicate well. So I'm not against it, but that's how I see it," said Cook.


Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science and space news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

Newsletter Subscription

    Related Tags

    Newsletter Subscription
    Latest News
    View More News
    Latest Reviews
    View More Reviews
    Latest Articles
    View More Articles