I wouldn't want to be on the Intel GPU marketing team right now, or anywhere at Intel for that matter as it seems to be filled with issues... but the Intel Arc GPUs have been an utter disaster, and no matter how much sticky tape that Intel puts on it, it's not going to be good.
A new leaked internal roadmap from Intel sourced by Moore's Law is Dead shows that Intel had originally planned to have 4 different Arc graphics cards: Arc A770, Arc A750, Arc A580, Arc A380 to system integrators by... well... now, the end of July. But no OEMs that manufacture these graphics cards, or the system integrators that will have Arc GPUs inside, have announced custom Arc graphics cards or Arc GPU-powered PCs.
- Read more: Intel Arc Alchemist GPU rumor: hardware flaw, 90FPS+ troubles in games
- Read more: Intel Arc desktop GPU is so bad, it could be CANCELLED altogether
Intel could be saying one thing about Arc internally, and externally... we don't know, but it sounds like that is happening. Intel GPU marketing is a mess right now, with them out there being confident -- sending Ryan Shrout and Tom Peterson out to YouTubers -- meanwhile, it's a dumpster fire around them.
According to the leaked internal slides, the Intel graphics division saw these slides a month ago, where we have details on SKUs, and so much more. We know that AIC (add-in card) launches were pegged for early August, where if Intel wasn't experiencing major issues with its Arc GPU launch, would be hitting system integrators and AIBs right... well, right now.
- Read more: Intel Arc A380 GPU reviews: like sitting in 'minefield, playing drunk'
- Read more: LOL: Intel Arc A770 GPU benched in shilled video on LTT, OC chews 280W
- Read more: Intel reveals Arc A770 Limited Edition graphics card on LinusTechTips
- Read more: Intel staffers visit Gamers Nexus, bring Intel Arc A750 graphics card
- Read more: Intel marketing new flex: debunking non-existing rumors on Arc A780
Sure, we've seen the custom Arc A380 graphics cards from GUNNIR and ASRock, but we should also see other AIBs like ASUS, GIGABYTE, and most likely MSI. We can see the AIBs on there, but they've been blacked out for obvious reasons.
Another slide talks about something else Intel had planned: the "Desktop Launch: The Arc Experience" which was meant to be a global launch event for the desktop Intel Arc Alchemist graphics card family. The slide also mentions that by the halfway mark of August, we'd have "all desktop SKUs" of Intel Arc Alchemist desktop graphics cards "available worldwide". Oops.
- Read more: Intel GPU labs gets hands-on with Arc Alchemist A380 desktop GPU
- Read more: Intel Arc Alchemist delayed AGAIN, drivers blamed: mid-summer release
- Read more: Intel Arc Alchemist desktop GPUs reportedly delayed, disappointment
- Read more: Intel GPU launch is a mess, partners aren't happy with mismanagement