Facebook plans direct battle with TikTok, and here's how it will do it

Meta is planning on major changes to Facebook that will make the platform directly compete with the highly popular app TikTok.

Published Jun 16, 2022 2:32 AM CDT   |   Updated Wed, Jul 27 2022 3:36 AM CDT
0 minutes & 56 seconds read time

Meta is planning on taking TikTok in a head-to-head as major changes are coming to Facebook that will make the platform directly compete with ByteDance's highly popular app.

Facebook plans direct battle with TikTok, and here's how it will do it 01

According to a leaked internal memo, originally made public by The Verge, Mark Zuckerberg, and other Meta executives want to compete with TikTok, and to do this, several changes need to be implemented to Facebook. Firstly, the memo states that Meta developers are planning a complete redesign of the Facebook app, and the overhaul will mostly concentrate on Facebook's main feed being transformed into what was described as a "discovery engine" by Tom Alison, head of the Facebook app at Meta.

These changes would implement major changes to Facebook's main feed that will prioritize recommended content from pages, users, as well as people/pages that aren't being followed. Essentially, Facebook's main feed would be changed to similar to how TikTok's "For You" page works. Notably, the memo states that users will see fewer posts from friends and family, as well as the addition of bringing Messenger back to the Facebook app as the company believes that users will use Messenger as a vehicle to share discovered content.

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Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science and space news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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