Grand Theft Auto publisher says there's massive potential in NFTs

The publisher for the highly popular Grand Theft Auto game franchise has said that there is a massive opportunity with NFTs.

1 minute & 18 seconds read time

The publisher behind one of the biggest game franchises of all-time Grand Theft Auto has recognized the massive potential in Non-Fungible Tokens (NFTs).

Grand Theft Auto publisher says there's massive potential in NFTs 01

Grand Theft Auto publisher Take-Two Interactive has acknowledged the growing NFT space, and according to Take-Two Interactive CEO, Strauss Zelnick, who to spoke to Nintendo Life, the company is "highly convinced there's an opportunity for NFTs to fit with Take-Two's offerings in the future". The publisher's CEO continued to explain that Take-Two believes in collectibles, but the current NFT space is plagued with "speculation" which is causing the publisher to "stay away" for now.

Take-Two Interactive has now joined other companies such as Ubisoft into slowly moving into the NFT space, with Ubisoft pioneering the move by being the first major gaming company to launch in-game NFTs, even despite the public disapproval from many gamers. If you are interested in reading more about this story, check out this link here.

"We believe in rare goods, we believe in collectibles. The concern we have is that there's speculation going on. We want to make sure that consumers always have a good experience every time they engage with our properties and losing money on a speculation is not a good experience, so we're going to stay away from speculation," said Take-Two Interactive CEO, Strauss Zelnick.

"This experiment is meant to understand how the value proposition of decentralization can be received and embraced by our players. We know it is a major change that will take time, but we will stay true to our three principles," Ubisoft's Blockchain Technical Director Didier Genevois to Decrypt.


Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science, space, and artificial intelligence news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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