Netflix has raised the price of its standard and premium subscription plans in the United States.
On the heels of a record Netflix's record-breaking $22 billion 9-month revenues, the streaming giant is raising prices in an effort to generate more earnings. The company's standard plan is increasing by $1 to $15.49 monthly, and the higher-end premium 4K-ready plan now costs $19.99, a $2 increase over the previous price.
Netflix's basic option, which allows for one viewer at a time with 480p resolution streams, has risen to $9.99 a month.
The company recently hit an all-time high of 213 million paid subscribers as of Q3 2021 and is the top dog in the streaming wars, beating out competitors like Disney+, Paramount Plus, HBO Max, Peacock, and Hulu.
Executives and management have forecast FY2021 earnings to hit $29.67 billion.
Netflix will report its latest Q4 earnings on January 22.