NVIDIA says its Ampere GeForce RTX 30 series its 'best launch ever'

NVIDIA says that its new Ampere-based GeForce RTX 30 series has been its 'best launch ever', even if you can't find a card.

@anthony256
Published Thu, Apr 15 2021 7:49 PM CDT

Look -- you might have tried to buy one of NVIDIA's new GeForce RTX 30 series graphics cards in the past 6+ months to no avail, but that doesn't mean NVIDIA is shouting from the rooftops at how good the Ampere launch has been.

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NVIDIA said during its latest investor presentation that the Ampere GPU architecture was their best launch ever, seeing double the amount of end market sales of its new GeForce RTX 30 series graphics cards. NVIDIA shows that in the first 18 weeks of the new Ampere GeForce RTX 30 series being launched that demand for cards was insane... and it has only gotten stronger.

When compared to the end market sales of the previous-gen Pascal and Turing GPU architectures, the new Ampere GPU architecture and kick ass GeForce RTX 30 series graphics cards are wanted more than Pascal and Turing cards ever were in the first 18 weeks of their release -- but both of those cards also didn't have to contend with an out-of-nowhere, never-before-seen GPU shortage like we have witnessed through the last 6+ months.

Not only that but gamers are happy to spend more money this time around on Ampere GeForce RTX 30 series graphics cards, because they frankly have no choice at this point. The Pascal launch (GeForce GTX 10 series, flagship GPU was the GeForce GTX 1080 Ti) had an ASP of $245 or so, the Turing GPU (GeForce RTX 20 series, flagship GPU was the GeForce RTX 2080 Ti) was around $300 while the Ampere GeForce RTX 30 series cards are bumped far higher with an ASP of $360.

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NVIDIA also took the time to highlight everything it has been doing with Ampere, RTX, GeForce and everything Team Green. RTX "resets the installed base" with NVIDIA saying RTX is the "new standard" -- and it is, AMD isn't strong in ray tracing compared to NVIDIA. We see how real-time ray tracing benefits from DLSS (which is magic) and that 85% of gamers need to upgrade -- just 15% of gamers have an ray tracing-ready GeForce RTX series graphics card.

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It's not just desktop Ampere GPUs that are kicking ass and taking names but also the mobile Ampere GPU, which NVIDIA calls its biggest launch ever -- with 70 new gaming laptops starting at $999.

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We all know that the PC has gone beyond people just playing games on them, with content creation, broadcasting, and "experiencing" all seeing huge numbers. NVIDIA expects to see 33 million PC VR headsets by 2023, a huge increase from the still under 10 million we have today.

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GeForce NOW also gets talked about, with 10 million GeForce NOW members and 1000+ games on-boarded.

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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