GIGABYTE have taken another stab at ASUS, distributing results of a thermal temperature test between their own P35-DQ6 motherboard and ASUS's competitor in the P5K Deluxe.
Focusing on the same hotspot areas with each board, these supposed accurate results clearly show that the P35-DQ6 runs significantly cooler across the board due to lower R(ds) on the MOSFETs, a Ferrite core choke, all-solid SMD capacitors and also a virtual 12 phase power design.
Images and details of exactly how these results were obtained is non-existant. Given that, along with the fact that GIGABYTE would never turn around and conclude that the ASUS board is in fact the superior / better cooling board, it's almost needless to say these results are to be taken with a grain of salt.
But hey, if nothing else, it's good for a chuckle.