GM updates its logo, as it drives towards an electric vehicle future

GM has had the same logo for 50 years, underlined all-caps white lettering on a blue square -- GM changes with an EV future.

Published Mon, Jan 11 2021 2:21 AM CST   |   Updated Mon, Feb 8 2021 7:09 PM CST

GM is taking a very confident step into the future with a new modernized logo, changing up its 50+ year logo with underlined all-caps white letting on a blue square.

The new GM logo is a lowercase "gm" on a white background, insider of a square with newer, modernized rounded corners. Ooooh. There are three color variants -- ooooh again, with solid blue, solid black, and a blue gradient. You can see it above, while GM says the new logo evokes "the clean skies of a zero-emissions future" and the "energy" of its new Ultium battery tech.

Not only do we have a new GM logo, but the company has kick started the marketing campaign for its Ultium platform, with the company relaunching its website on January 11.

GM updates its logo, as it drives towards an electric vehicle future 05 |
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Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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