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GM updates its logo, as it drives towards an electric vehicle future

GM has had the same logo for 50 years, underlined all-caps white lettering on a blue square -- GM changes with an EV future.

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GM is taking a very confident step into the future with a new modernized logo, changing up its 50+ year logo with underlined all-caps white letting on a blue square.

The new GM logo is a lowercase "gm" on a white background, insider of a square with newer, modernized rounded corners. Ooooh. There are three color variants -- ooooh again, with solid blue, solid black, and a blue gradient. You can see it above, while GM says the new logo evokes "the clean skies of a zero-emissions future" and the "energy" of its new Ultium battery tech.

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Not only do we have a new GM logo, but the company has kick started the marketing campaign for its Ultium platform, with the company relaunching its website on January 11.

GM updates its logo, as it drives towards an electric vehicle future 05
Photo of the General Motors: A Photographic History (MI) (Images of Motoring)

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