World of Warcraft Shadowlands is the fastest-selling PC game EVER

Blizzard's new World of Warcraft Shadowlands expansion is the quickest-selling PC game of all time, breaking Diablo III's record.

@DeekeTweak
Published Tue, Dec 8 2020 4:07 PM CST   |   Updated Thu, Jan 7 2021 2:31 AM CST

World of Warcraft Shadowlands is now the fastest-selling PC game in the history of the video games industry, Blizzard today confirmed.

World of Warcraft Shadowlands is the fastest-selling PC game EVER 88 | TweakTown.com

Activision-Blizzard is on a roll. First Call of Duty broke $3 billion in revenues in 2020, and now Shadowlands is breaking sales records. Shadowlands sold more than 3.7 million copies in a single day's time, breaking Diablo III's previous record of 3.5 million.

WoW playtime is also up to new all-time highs: Gamers have spent more time playing the game in 2020 than any previous year in the last 10 years. Paid monthly and yearly subscriptions have also skyrocketed to 10-year highs in both the West and East regions. These engagement metrics are what Activision cares about most, especially with its monetization-driven live games.

Blizzard says more Shadowlands content will steadily release after launch via seasonal updates, complete with new quests and items as well as quality-of-life hotfixes.

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Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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