Microtransactions make up 88% ($92.6 billion) of digital game spending

2020 is a huge year for gaming, especially when it comes to in-game purchases & microtransactions. mTX has earned $92.6bn so far.

1 minute & 14 seconds read time

Microtransactions and live service purchases are the bedrock of digital gaming. Traditional publishers like EA, Take-Two, Ubisoft, and especially Activision all make hundreds of millions (and even billions) on mTX every year. Others like Tencent further dominate with a smorgasbord of mobile titans. SuperData's latest Black Friday figures illustrate just how important mTX is to a digital games economy dominated by F2P games.

Microtransactions make up 88% ($92.6 billion) of digital game spending 85

According to SuperData's latest report, in-game purchases make up a whopping 88% of 2020's digital games industry revenues. Mtx and in-game purchases made up $92.6 billion from January - October 2020. Full game paid downloads made just $11.6 billion. Players spent nearly 8x more money buying things in games than they did on the games themselves, and microtransactions made up about 88% of 2020's current digital revenues.

Microtransactions make up 88% ($92.6 billion) of digital game spending 8773

These figures aren't all that surprising given how F2P games typically lead the charge. Mobile is on top, followed by consoles and then PC. F2P games like Fortnite, League of Legends, Genshin Impact, Dungeon Fighter Online, and Roblox pull in tremendous revenues from in-game purchases every year on all platforms.

Microtransactions make up 88% ($92.6 billion) of digital game spending 78

Other tidbits from the report include Black Friday metrics. SuperData estimates digital gaming made $3.9 billion from Black Friday to Cyber Monday, down 10% YoY.

"Despite the lower numbers on Black Friday through Cyber Monday, spending on digital games is growing significantly this holiday season,"said Carter Rogers, Principal Analyst at SuperData, a Nielsen company.

"Even individuals who might have bought physical games at brick and mortar retailers in a normal year are opting for the convenience and safety of downloading games."

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NEWS SOURCE:superdataresearch.com

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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