Crazy 90s SEGA mascot Segata Sanshiro passes torch to his son

SEGA commemorates one of the most legendary over-the-top mascots during its huge 60th anniversary celebration.

1 minute & 1 second read time

Remember Segata Sanshiro? If you don't check this out. We'll wait. Back with us? The legendary ass-kicker is back to heckle you into playing SEGA 24/7. Well, kind of. In spirit anyway. Segata Sanshiro's real-life son is taking over the gi and is now SEGA Japan's new mascot.

There was nothing like Segata Sanshiro, and there's been nothing like him since. He was a total byproduct of the times, an extreme 90s mascot that'd just as soon Judo throw your 12 year old kid for not playing SEGA all day long. But Hiroshi Fujioka, the Kamen Rider actor who played Segata, is getting old these days. That's why his son, Maito Fujioka, is taking the lead.

SEGA revealed the new Segata Sanshiro successor as part of its huge 60th anniversary celebration. Maito Fujioka is a lot more...tame than his father and there's a lot of awkward weirdness in the reveal footage. But hey, it's Japan, and it's SEGA, so things are bound to get weird.

The previous teasers SEGA put out had everyone thinking Virtua Fighter 6 was in development. But in actuality it was Maito Fujioka, not a new fighter from SEGA's landmark series.

Crazy 90s SEGA mascot Segata Sanshiro passes torch to his son 23
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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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