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Google acquires Fitbit for $2.1 billion

Google acquires wearable giant Fitbit for $2.1 billion.

@anthony256
Anthony Garreffa
Published Fri, Nov 1 2019 9:35 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Google has acquired Fitbit in a deal worth $2.1 billion, with Google SVP of devices and services Rick Osterloh explaining in a blog post that acquiring Fitbit is "an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market".

Google acquires Fitbit for $2.1 billion | TweakTown.com

Fitbit will be joining Google itself just like when the company acquired Nest, versus breaking it up or sending it to join Alphabet and be used in a different fashion. Fitbit also had something to say in their own press release, standing by its privacy for health and fitness data (especially now that it's joined the do-no-evil Google). Fitbit said: "Fitbit health and wellness data will not be used for Google ads".

This is a good fit for Google as it transitions into 2020 it'll need to better fight Apple and its Watch family of wearables, and Google can bring some of its smarts into Fitbit's smartwatches and future wearables. Google has its own fitness tracking software and apps, and could see Fitbit blend works with Google Fit.

Interesting times ahead for Google, Fitbit, and the wearable market as a whole with this $2.1 billion move.

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Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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