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Fortnite black hole event broke Twitch, Twitter viewing records

Epic Games changed game marketing forever with the Fortnite black hole

By Anthony Garreffa on Oct 24, 2019 09:32 pm CDT - 1 min, 20 secs reading time

Epic Games changed game marketing forever with its huge Fortnite stunt to usher in Chapter 2, with a black hole sucking the entire game out of existence, and then Epic removing the game from the internet.


How did it go? Well, it was one of the largest single online gaming events ever. Epic saw over 7 million concurrent viewers across Twitch, Twitter, and YouTube. It was one of the most-viewed YouTube gaming events ever, too.

Moving over to Twitch, Epic noticed 1.7 million people viewing the event through either the official Fortnite stream Epic hosts, or streams from popular Twitch streamers. Epic added: "the platform's peak concurrent record on a single game category".

Over on Twitter, Epic notes that Fortnite's huge black hole event was the "most viewed gaming event on Twitter, with 50.7 million minutes watched and 42.8 million views". Epic adds that the event had 1.4 million concurrent viewers at its peak.

YouTube on the other hand, had a huge 4.3 million concurrent viewers across all of its channels.

Mysteriously (just as mysterious as the black hole and asteroid when they first arrived in Fortnite), the developer isn't sharing just how many gamers were there live in-game at the time. Hmm.

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Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.


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