Technology and gaming content trusted in North America and globally since 1999
8,548 Reviews & Articles | 60,023 News Posts

Bandai Namco: Epic Store exclusivity isn't our vision

Bandai Namco is full steam ahead with PC ports, but it won't be swayed by Epic Games Store exclusivity deals

Derek Strickland | Aug 24, 2019 at 09:34 pm CDT (3 mins, 10 secs reading time)

Not everyone wants in on Epic's lucrative exclusivity deals. Some publishers like Bandai Namco still want maximum long-term reach instead of short-term gains.

Epic is still spending big money on exclusivity contracts to fill up its games store. But its Fortnite billions can't buy everyone. Even as major players like Ubisoft and Take-Two jump on the Epic Games Store for that big 88-12 revenue split, Japanese games-makers like Bandai Namco simply aren't interested in trading exposure and potential sales for upfront cash or promised earnings. Japanese publishers like SEGA, Capcom, and Bandai Namco are still relatively new at PC ports but they still recognize the power of Steam's massive userbase.

Now Bandai Namco says Epic's exclusivity really isn't part of its grand vision--a vision that sees the company selling its games to 2 billion gamers worldwide. In order to do that they can't pick either Steam or the Epic Games Store. It has to be both or the biggest one.

In a recent interview with MCV UK, Bandai Namco exec Hervé Hoerdt outlined the publisher's vision.

"Epic is just another store. It's fantastic, they have a lot of strength and users, the business model is attractive to us because it's more profitable. But still, their interest is, if I'm correct, exclusivity. And this is not our vision. We want our content to be available for as many fans as possible. I don't think we'll deal with Epic in the short term, while we have this strategy."

"We've been swimming in the same pool of 200m, 300m people for years and the vision to be able to address 2bn or more tomorrow is very exciting."

Once Epic is open to games being on both Steam and its storefront, Bandai Namco will embrace the marketplace. But right now EGS has one real goal: to starve Steam out in a war of attrition and force change by scalping games.

"But of course, if they're open, we'll go there."

Bandai Namco's statements come at an interesting time. Publishers really want their games on as many platforms as possible for more chances at a sale. Even platform-holders like Sony and Microsoft are interested in bringing games to the Epic Store, but Xbox games won't ever be exclusive. Sony on the other hand already has an exclusive on the EGS.

Right now Bandai Namco has a bunch of games coming out, including the new Dragonball Z: Kakarot, the exciting Switch-exclusive Astral Chain, and Elden Ring, a new RPG from the Dark Souls creators at FromSoftware.

Last updated: Aug 25, 2019 at 06:11 am CDT

Buy at Amazon

DRAGON BALL Z: Kakarot - PlayStation 4

TodayYesterday7 days ago30 days ago
Buy at Amazon
$48.04$50.00$50.00
* Prices last scanned on 4/4/2020 at 9:48 am CDT - prices may not be accurate, click links above for the latest price. We may earn an affiliate commission.
NEWS SOURCE:mcvuk.com
Derek Strickland

ABOUT THE AUTHOR - Derek Strickland

Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

Related Tags