Firstly, because why not right? Why wouldn't you want a jacket that reflects every color in the visible spectrum? I mean, if you want to stand out a party, here if your next purchase.
Vollebak has used lasers to embed over 2 billion microscopic glass spheres onto the surface of their Vollebak black squid jacket. The design idea behind the jacket is to replicate the elements of a squid's biological survival necessities across three layers of fabric. Vollebak co-founder, Steve Tidball spoke out about the design, saying "The black squid jacket focuses on replicating the elements of squid skin that make it hyper-visible. With over two billion of them [glass spheres] embedded in resin on the jacket's surface, and over 40,000 in every single square centimeter, they're invisible to the naked eye."
He continues and says "When light hits the jacket, it travels through the curved surface of these black glass spheres and strikes the back of them, before being reflected back at the original light source and scattered away from it simultaneously, so that the fabric looks like it's emitting light." The jacket is currently priced at $995 and is available in only one color (I wonder why).
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