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Ubisoft earns big from digital game sales, microtransactions

Ubisoft earns 80% of its total net sales from digital, continuing the company's transition towards a digital-first company
By Derek Strickland from Feb 12, 2018 @ 18:27 CST

Ubisoft has once again made the lion's share of its net sales from digital, showing how the company has not only changed but laying out a clear path for the publisher's future.


Over the past few years Ubisoft has made a significant transition to embrace digital in its lineup of games, and its slate typically taps the live service model to some extent (look at The Division, Rainbow Six: Siege, and even the upcoming Far Cry 5, for instance). Now in its latest Fiscal Q3'18 earnings report, Ubisoft illustrates just how important digital is by earning 80% of its total net sales for the quarter from digital purchases, DLC, subscriptions and microtransactions.


Ubisoft made €725 million in net sales in the three-month period from October thru December 2017, of which 80.4%, or €670 million, was from digital. That represents an increase of 75% year-over-year.

Player Recurring Investment, which includes DLC, microtransactions, and subscriptions, was up a huge 87.4% for the quarter, raking in a substantial €318.5 million and representing nearly 30% of total net sales.


Other interesting facts from the report:

  • PlayStation 4 had 44% of total sales by platform, where as Xbox One sat at 25% and PC at 15%
  • Ubisoft expects to make €2.1 billion in net sales by the end of the fiscal year ending March 2019
  • Digital revenue is expected to hit ~60% of total net sales in FY2019 (fiscal year ending March 2019)
  • Ubisoft is working on an unannounced franchise that will lapse into FY2020


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