Amazon joins in on Facebook and Google ad battle

Amazon attempt to join the ad war by increasing video ads in hopes of battling Facebook and Google.

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Amazon have been at constant battle with titan companies such as Google but now the tech giant Amazon wants to expand its online ad business by joining up with mobile ad houses.

Amazon joins in on Facebook and Google ad battle | TweakTown.com

Primordially an internet retailer, Amazon has ideas to link up promotions of their products with advertisements on TV. An example of this is if Amazon were releasing a new product a viewer would watch the ad on television first, then only to check their phone and have another related ad present there as well.

Amazon not only want to implement this new strategy of advertising but also want to expand other ways of advertising as well. Video ads are also in the pipeline for an increase in production, as well as creating what is known as "branded" videos with celebrities as hosts.

With Amazon now jumping into the mix of an advertising war, Facebook and Google might start to get worried how this would affect their profit margins, even if both Facebook and Google dominate the ad market with 70% holdings, according to Pivotal.

NEWS SOURCE:engadget.com

Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science, space, and artificial intelligence news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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