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Amazon joins in on Facebook and Google ad battle

Amazon attempt to join the ad war by increasing video ads in hopes of battling Facebook and Google

By Jak Connor on Dec 31, 2017 12:44 am CST - 0 mins, 53 secs reading time

Amazon have been at constant battle with titan companies such as Google but now the tech giant Amazon wants to expand its online ad business by joining up with mobile ad houses.

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Primordially an internet retailer, Amazon has ideas to link up promotions of their products with advertisements on TV. An example of this is if Amazon were releasing a new product a viewer would watch the ad on television first, then only to check their phone and have another related ad present there as well.

Amazon not only want to implement this new strategy of advertising but also want to expand other ways of advertising as well. Video ads are also in the pipeline for an increase in production, as well as creating what is known as "branded" videos with celebrities as hosts.

With Amazon now jumping into the mix of an advertising war, Facebook and Google might start to get worried how this would affect their profit margins, even if both Facebook and Google dominate the ad market with 70% holdings, according to Pivotal.

Jak Connor

ABOUT THE AUTHOR - Jak Connor

Jaks love for technology and more specifically PC gaming began at 10 years old, it was the day his dad showed him how to play Age of Empires on a old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of the typical FPS PC gamer, Jak enjoys the likes of a solid MMO, RPG, or a single-player linear story. More importantly, though, he holds a very special spot in his heart for RTS games.

NEWS SOURCE:engadget.com

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