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4K gaming audience is 'too limited' for Nintendo

Nintendo says 4K gaming audience is 'too limited'... for now
By: Anthony Garreffa | Gaming News | Posted: Jun 27, 2017 6:26 am

PC gamers have been able to enjoy 4K gaming for years now, with consoles finally catching up in some ways with the PS4 Pro, and in a bigger way with Xbox One X... but what about Nintendo?




During an interview with The Verge, Nintendo US boss Reggie Fils-Aime said that gamers interested in 4K are still too limited, instead, the company wants to access as many customers as possible. Fils-Aime said: "The Nintendo mission is to reach as many consumers as possible and to have them engage and have fun with our [intellectual property]. That's what we try and do. So inherently, we go for a more mainstream audience. Inherently, we want our products to be affordable. We want our products to be easy to pick up and experience, low learning curve. We want our IP to shine as we deliver these experiences".


He continued: "That's the way we approach it. And so, what that means is, a sweet spot of $300 for the Nintendo Switch, a platform that has Mario and Zelda and Splatoon. Going against a more limited consumer pool, a higher price point, requiring investments in other ways - 4K TVs, what have you - that is a strategy that for us, candidly, is a bit too limited".


Nintendo doesn't need to hit 4K gaming with original IP like Mario and Zelda, but it would be nice for some SLI goodness with multiple Switch consoles and 4K, right?!


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