AMD's Zen CPU is killing Intel on Google searches

AMD Zen is beating Intel Kaby Lake 10 to 1 on Google searches.

1 minute & 29 seconds read time

I've had my head flooded with AMD's next-gen Zen architecture, now called Ryzen, for months - but I thought I'd see what people are searching for - Intel's new Kaby Lake architecture, or AMD's next-gen Zen architecture.

According to Google Trends data, over the last 12 months people have been searching for "Intel Kaby Lake" more over the last 6 months - shifting from 1 this time last year, to a peak of 20 in early September, and now sitting at 13 - all from a scale of 0-100. "AMD Zen" on the other hand, has been trending more and more over the last few months - starting at 19 this time last year, peaking at 74 in the third week of August, and now spiking at maximum levels of 100/100.

You have to hand it to AMD: they have been killing the marketing on Zen this year, and the hype seems to be real. This trend is something I've been noticing over the last two years or so, where more and more people are aware of the codename behind AMD, NVIDIA, and Intel's new products. Zen on the other hand, seems to be a very strong brand name - and probably makes sense as to why AMD kept the word 'Zen' in their new Ryzen CPUs.

AMD's Zen CPU is killing Intel on Google searches |

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Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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