AMD's Zen CPU is killing Intel on Google searches

I've had my head flooded with AMD's next-gen Zen architecture, now called Ryzen, for months - but I thought I'd see what people are searching for - Intel's new Kaby Lake architecture, or AMD's next-gen Zen architecture.

According to Google Trends data, over the last 12 months people have been searching for "Intel Kaby Lake" more over the last 6 months - shifting from 1 this time last year, to a peak of 20 in early September, and now sitting at 13 - all from a scale of 0-100. "AMD Zen" on the other hand, has been trending more and more over the last few months - starting at 19 this time last year, peaking at 74 in the third week of August, and now spiking at maximum levels of 100/100.

You have to hand it to AMD: they have been killing the marketing on Zen this year, and the hype seems to be real. This trend is something I've been noticing over the last two years or so, where more and more people are aware of the codename behind AMD, NVIDIA, and Intel's new products. Zen on the other hand, seems to be a very strong brand name - and probably makes sense as to why AMD kept the word 'Zen' in their new Ryzen CPUs.

• Read more: AMD's next-gen Zen 6-powered Ryzen desktop CPUs delayed to 2027
• Read more: After months of losing ground to AMD, Intel's CPU share among PC gamers is growing
• Read more: Watch out, Intel - AMD's Ryzen CPUs are getting far more popular going by latest Steam survey

More news on AMD:

Vega 10 running Star Wars: Battlefront's new Rogue One DLC at 4K 60FPS

AMD unveils its new Ryzen CPU family, offering $1000+ of Intel performance

AMD enters the machine intelligence game with Radeon Instinct

Radeon Crimson ReLive Edition drivers released