I've had my head flooded with AMD's next-gen Zen architecture, now called Ryzen, for months - but I thought I'd see what people are searching for - Intel's new Kaby Lake architecture, or AMD's next-gen Zen architecture.
According to Google Trends data, over the last 12 months people have been searching for "Intel Kaby Lake" more over the last 6 months - shifting from 1 this time last year, to a peak of 20 in early September, and now sitting at 13 - all from a scale of 0-100. "AMD Zen" on the other hand, has been trending more and more over the last few months - starting at 19 this time last year, peaking at 74 in the third week of August, and now spiking at maximum levels of 100/100.
You have to hand it to AMD: they have been killing the marketing on Zen this year, and the hype seems to be real. This trend is something I've been noticing over the last two years or so, where more and more people are aware of the codename behind AMD, NVIDIA, and Intel's new products. Zen on the other hand, seems to be a very strong brand name - and probably makes sense as to why AMD kept the word 'Zen' in their new Ryzen CPUs.
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