Last June in the US, Samsung began adding interactive ads to the menu bars of its high-end smart TVs. Soon, the initiative will expand to Europe, where it will not only affect new TVs, but old ones through an update.
The Wall Street Journal reports the initiative is very much a calculated response to Samsung's ailing television business. While it will offer the company an extra revenue stream, it's difficult to imagine it not deterring would-be customers from purchasing a new Samsung TV, or turning off customers who already own one from buying another in the future, or possibly other Samsung products.
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