Samsung adding advertisements to old TVs through update

Advertisements to soon make their way into Samsung smart TVs new and old, initiative expands to Europe.

@seanridgeley
Published Wed, Nov 23 2016 11:13 AM CST   |   Updated Tue, Nov 3 2020 11:57 AM CST

Last June in the US, Samsung began adding interactive ads to the menu bars of its high-end smart TVs. Soon, the initiative will expand to Europe, where it will not only affect new TVs, but old ones through an update.

Samsung adding advertisements to old TVs through update | TweakTown.com

The Wall Street Journal reports the initiative is very much a calculated response to Samsung's ailing television business. While it will offer the company an extra revenue stream, it's difficult to imagine it not deterring would-be customers from purchasing a new Samsung TV, or turning off customers who already own one from buying another in the future, or possibly other Samsung products.

NEWS SOURCE:theverge.com

Sean has a background in journalism, and has been using that to write about gaming and tech since 2008 - first for Neoseeker, then Rage3D, and now, TweakTown. As News Editor, Sean's job is to supply regular stories on the latest happenings in the tech world. He also writes tweak guides to help you get the most out of your PC games and hardware.

Newsletter Subscription

Related Tags

Newsletter Subscription
Latest News
View More News
Latest Reviews
View More Reviews
Latest Articles
View More Articles