VR developers prefer the HTC Vive over the Oculus Rift, according to an industry report from UBM Games Network, where 49% of VR developers are making content for the Vive, compared to 43% working on the Oculus Rift.
The report details that the next wave of games being developed for VR have 35% of developers building for the Vive, while just 23% are working on games for the Rift. The report doesn't state why more developers are making VR content for the Vive, but it could do with the Vive being a room-scale experience, versus the Rift being a seated-only VR experience (before the Touch controllers arrive).
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