Lenovo says Motorola acquisition 'did not meet expectations'

Lenovo not happy with Motorola acquisition results, but still has tricks up its sleeve.

@seanridgeley
Published Thu, May 26 2016 2:42 PM CDT   |   Updated Tue, Nov 3 2020 11:59 AM CST

Lenovo's $3 billion 2014 acqusition of phone maker Motorola hasn't worked out well, according to the company's latest financial report. In it, Lenovo states that "integration efforts did not meet expectations" and that its China sales and product transition efforts in North America were "not successful." The hope was for Motorola to become the big third in the smartphone market, a position Huawei has since occupied.

Lenovo says Motorola acquisition 'did not meet expectations' | TweakTown.com

On the bright side, the company says it's learned, which is why it's appointing two co-presidents, one with a strategy for China, and one with a strategy for everywhere else. The plan is to refocus its efforts in China on the affordable yet potentially powerful Zuk brand and to "get the US business back on track with a competitive product portfolio." The first step in the latter case is the latest Moto G launch. The second: the Moto Z, which is expected to feature a radically different approach to be revealed next month.

NEWS SOURCE:theverge.com

Sean has a background in journalism, and has been using that to write about gaming and tech since 2008 - first for Neoseeker, then Rage3D, and now, TweakTown. As News Editor, Sean's job is to supply regular stories on the latest happenings in the tech world. He also writes tweak guides to help you get the most out of your PC games and hardware.

Newsletter Subscription

Related Tags

Newsletter Subscription
Latest News
View More News
Latest Reviews
View More Reviews
Latest Articles
View More Articles