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The custom GeForce GTX 1080 cards will be priced at less than $699

The new custom GeForce GTX 1080 cards will be cheaper than the Founders Edition, which is $699.

@anthony256
Anthony Garreffa
Published Mon, May 23 2016 8:41 AM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

We've been wondering what cost the custom GeForce GTX 1080 cards will be, with NVIDIA stating the lowest will cost $599, while their GTX 1080 Founders Edition card costing $699. Well, according to a recent Colorful press release, Colorful's "custom-designed GTX 1080 video cards" will "retail below the [price of] the GTX 1080 Founders Edition".

The custom GeForce GTX 1080 cards will be priced at less than $699 | TweakTown.com

With the cost of the GeForce GTX 1080 Founders Edition from NVIDIA set at $699, this means we should see a varying cost between $599-$699 for the overclocked GeForce GTX 1080 cards. That might sound like news, but think about the cost. The GTX 1080 costs $599, but the Founders Edition which is capable of over 2GHz on its new 16nm-based GP104 GPU, so what will custom cards be clocked up to if something with a single fan and 1x 8-pin PCIe power is already the best card on the market?

The custom GeForce GTX 1080 cards should, in theory, be faster than the GTX 1080 Founders Edition. But, it looks like they'll be priced cheaper than the Founders Edition, which is - well, great? NVIDIA loses out because most gamers and enthusiasts will buy a custom GeForce GTX 1080, while system builders and more professional customers will find comfort in the new NVIDIA reference design GTX 1080 in the form of the Founders Edition.

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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