Six-second unskippable YouTube ads rolling out soon

YouTube 'Bumper ads' debuting next month, six seconds long and unskippable.

@seanridgeley
Published Tue, Apr 26 2016 1:35 PM CDT   |   Updated Tue, Nov 3 2020 12:00 PM CST

In response to changing viewing habits, Google is debuting next month what it calls "Bumper ads": six-second ads that can't be skipped as displayed alongside the content you came for.

Six-second unskippable YouTube ads rolling out soon | TweakTown.com

The company says the new format is "ideal for driving incremental reach and frequency, especially on mobile, where 'snackable videos' perform well" and lends itself well to serialized ads, like Audi Germany's cuts of a longer ad for its Q-series SUVs.

Time will tell how viewers at large respond to Bumper ads, but in the meantime, advertisers seem very happy with the new option.

Sean has a background in journalism, and has been using that to write about gaming and tech since 2008 - first for Neoseeker, then Rage3D, and now, TweakTown. As News Editor, Sean's job is to supply regular stories on the latest happenings in the tech world. He also writes tweak guides to help you get the most out of your PC games and hardware.

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