Instagram has been showing users ads in the last couple of months, ever since it announced back in June that it would be serving more ads. Now, we're here, and so are the ads.
The company launched an ads API in August, allowing third-party companies to sell ad vacancies for them, but thanks to Facebook's ability of not sharing Instagram's revenue numbers, it's hard to see how much "more" advertising Instagram had planned on selling. Well, Brand Networks is an ad network that is an official ad partner of Instagram, and released some interesting numbers on Monday.
In the two charts Brand Networks provided, it shows just how quickly Instagram's push into advertising was. Brand Networks served some 50 million ad impressions on Instagram in August, but doubled this to 100 million in September. Just last month, Brand Networks served a huge 670 million - 13x its start in August. Keep in mind these numbers are from a single ad partner, so the total figures from Instagram could be far different.
Last updated: Apr 6, 2020 at 04:56 pm CDT
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