Verizon Wireless is following AT&T's lead in selling data exemptions to online content providers, so watching videos on a particular website or through an app for one example wouldn't count toward your data limit. You'll know the content is safe to consume courtesy of a bee icon next to it. The company is calling this its FreeBee Data service, which is in beta as of today. Should a provider sign up for it, they pay on a per gigabyte or per click usage basis and receive more traffic in return.
Given it puts anyone who doesn't pay up at a disadvantage, most if not all would agree this violates net neutrality. However, it's not currently illegal under the FCC, who review matters like this on a case-by-case basis. That said, they have been hosting "productive" talks about it this month, so it will be interesting to see where this leads.