Some have reported Google has allowed you to install apps directly from its search results for about a month now, but as of about today, it looks like a wider roll-out of the new feature has taken place.
By directly we mean you click the install button (which already shows up for everyone), then instead of going to the Play Store, you are immediately prompted to install the app without having to leave your search.
It didn't work in our testing, but try it for yourself by simply searching for an app via Google and let us know what you find. If nothing new, sit tight: Google may well release the feature to everyone soon.
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