Motorola name on phones to be replaced with 'Moto by Lenovo'

Motorola name to be phased out in 2016, says Lenovo, 'Moto by Lenovo' going forward.

@seanridgeley
Published Fri, Jan 8 2016 3:30 PM CST   |   Updated Tue, Nov 3 2020 12:02 PM CST

Lenovo will be replacing the Motorola name on its Moto phones this year with new 'Moto by Lenovo' branding. The iconic 'M' logo will remain.

Motorola name on phones to be replaced with 'Moto by Lenovo' | TweakTown.com

The change is especially significant because Motorola invented the cell phone, and has been a dominant industry force in the past. In recent years, it has lost massive market share to Apple and Samsung.

Given the name is still present (just alongside another name), the move doesn't appear to be an attempt to gain back some share with fresh branding, but rather a means to increase Lenovo's recognition.

NEWS SOURCE:cnet.com

Sean has a background in journalism, and has been using that to write about gaming and tech since 2008 - first for Neoseeker, then Rage3D, and now, TweakTown. As News Editor, Sean's job is to supply regular stories on the latest happenings in the tech world. He also writes tweak guides to help you get the most out of your PC games and hardware.

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