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NVIDIA's high-end GPU shortage forces prices up by 15% in China

NVIDIA's high-end GPUs are in a shortage in China, with prices rising by 15%

By Anthony Garreffa on Dec 26, 2015 02:29 am CST - 0 mins, 46 secs reading time

It looks like NVIDIA is seeing a huge surge in sales of its video cards in China, with the prices of GeForce cards rising by 15% because of a shortage in high-end GeForce cards.

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Digitimes is reporting from sources from their upstream supply chain that prices have been increased by the likes of Colorful, Galax, and ASUS - with all of them expected to make some decent profits over the holiday period. Across the ocean in the United States and the EU, prices on high-end GeForce products haven't been increased yet, even with the holiday sales well underway.

China is the world's largest video card market, so it should be expected that this would happen. Palit, the world's largest AIB and owner of Galax, is set to ship over 8 million GeForce cards this year, with ASUS coming in second at 4.7 million units. GIGABYTE and MSI are tied in third place with around 3.2 million units each.

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

NEWS SOURCE:wccftech.com

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