With the entire eSports world really taking off, it should come as no surprise that EA has thrown its weight behind eSports with the announcement of a new Competitive Gaming Division.
EA's new Competitive Gaming Division is being led by Peter Moore, who was the former COO and EA Sports President for EA. The goal of EA's Competitive Gaming Division is to push eSports opportunities using EA titles, such as the Battlefield, Madden NFL and FIFA franchises. EA's eSports division will be developing live events, and broadcasting featuring eSports, as well as creating new, officially branded competitive experiences.
Todd Sitrin, the former Senior Vice President of Product Marketing for EA will be leading the strategy and operations as SVR and General Manager of the Competitive Gaming Division for EA. It wasn't too long ago that Activision announced its new eSports division, led by the former CEO of ESPN and the co-founder of MLG. Analysts also expect the eSports market to be worth $2 billion in 2018.