The global smartphone market is expected to reach 1.43 billion units in 2015, growing just 9.8 percent overall in 2015, according to the IDC research group. Not surprisingly, Google Android leads the way, with 81.2 percent market share, while Apple iOS is in the No. 2 spot with 15.8 percent market share.
As the market continues to slow, it looks like there will be a few key factors for companies focusing on smartphones:
"The main driver has been and will continue to be the success of low-cost smartphones in emerging markets," said Ryan Reith, Program Director of the IDC Worldwide Quarterly Mobile Phone Tracker. "This, in turn, will depend on capturing value-oriented first-time smartphone buyers as well as replacement buyers."
Looking ahead, expect Android, iOS and Windows to continue to hold the top three spots in the smartphone mobile market - with Windows Phone devices not expected to see a significant boost in the next few years.