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IDC: Smartphone market only grew single digits in 2015

Smartphone market slowing, with Android and iOS leading the way.

Published Mon, Dec 7 2015 7:21 AM CST   |   Updated Tue, Jun 16 2020 4:29 PM CDT

The global smartphone market is expected to reach 1.43 billion units in 2015, growing just 9.8 percent overall in 2015, according to the IDC research group. Not surprisingly, Google Android leads the way, with 81.2 percent market share, while Apple iOS is in the No. 2 spot with 15.8 percent market share.

IDC: Smartphone market only grew single digits in 2015 |

As the market continues to slow, it looks like there will be a few key factors for companies focusing on smartphones:

"The main driver has been and will continue to be the success of low-cost smartphones in emerging markets," said Ryan Reith, Program Director of the IDC Worldwide Quarterly Mobile Phone Tracker. "This, in turn, will depend on capturing value-oriented first-time smartphone buyers as well as replacement buyers."

Looking ahead, expect Android, iOS and Windows to continue to hold the top three spots in the smartphone mobile market - with Windows Phone devices not expected to see a significant boost in the next few years.


An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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