RadioShack hires Nickelodeon alum Nick Cannon as CCO

Amid its flagging decline into failed obscurity, long-running tech retailer RadioShack has a plan to help revive its ailing woes: hire some celebrity muscle to help boost it back to the top. Which candidate did it select? None other than Nickelodeon star/rapper/actor Nick Cannon. Yes, really.

In a bizarre twist of fate, RadioShack today announced that it has enlisted Nick Cannon as Chief Creative Officer in an effort to help boost the company's image and kick off a new wave of advertisements. Cannon corroborated the news in a Tweet saying that "RadioShack is back" and that he's "officially part of the RadioShack fam" as CCO. Shortly after Cannon showed the first fruits of the union by releasing a new promo vid showing the retailer getting into the holiday spirit.

This is likely just a big publicity stunt for the declining tech store, but given the star's reach, it'll likely work out quite well and remind people that these retailers aren't extinct just yet.

We are SO excited to welcome @NickCannon to the @RadioShack family! Come see what we have in store! #RSncredibleCCO pic.twitter.com/Nf315DHCJC

— RadioShack (@RadioShack) December 2, 2015

.@RadioShack is back! So excited to announce that I'm officially part of the fam as their new Chief Creative Officer. #RSncredibleCCO

— Nick Cannon (@NickCannon) December 2, 2015