The iPhone 6s has caused a record number of Android users to switch over to the Apple camp. A Consumer Intelligence Research Partners (CIRP) report states an all-time high of 26% customers who purchased the device within a month of launch were former Android users. Previously, that number sat at 12% (iPhone 6) and 23% (iPhone 5s) in its surveys.
"The iPhone 6s and 6s Plus launch attracted a greater percentage of Android owners compared to a year ago," says Partner and Co-Founder of CIRP Mike Levin. "This says a little more about the very hot iPhone 6 and 6 Plus launch, which motivated more iPhone upgrades than in previous years. The share of buyers coming from the Android platform for this launch more resembles the long-term trend in Android and iOS switching."
CIRP also found 37% of new iPhone sales were for the iPhone 6 Plus, as opposed to 25% in 2014, indicating changing tastes in size.