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AMD 'investing heavily' in 'winning the graphics battle'

AMD EMEA component sales manager Neil Spicer confident AMD will be profitable in 2016, will invest heavily in winning graphics battle
By: Sean Ridgeley | Business, Financial & Legal News | Posted: Nov 10, 2015 9:02 pm

AMD EMEA component sales manager Neil Spicer spoke with CRN yesterday about the status of its financial affairs and future investments. In line with recent statements about its forthcoming Zen processors (reiterated here), Spicer says the future is looking bright for the graphics division as well, and the company in general.




"From a personal stance, I am confident [we can be profitable]," he says, later noting profitability is imperative next year (AMD has posted losses four quarters in a row now). "I believe we are working with exactly the right customers, and over the last few years we have become much simpler to execute and do business with."


Spicer believes the key to AMD's success next year will be "investing heavily" in what it's best at and what's really important. Cases in point: "winning the graphics battle with gaming", and benefiting as much as possible from the Windows 10 upgrade cycle in terms of hardware technology and sales. In the case of the latter, he says, "we should be able to bring better or more performance for the same price point than our competitors."


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