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Uber is using Google Street View-like vehicles to improve its service

Uber is upping its service, using Google Street View-style mapping vehicles to improve its maps.

Published Wed, Oct 21 2015 3:37 AM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

In order to improve its mapping, driver routes and ETAs, Uber has deployed a bunch of camera-equipped vehicles that are taking in imagery to better assist the ridesharing giant.

Uber is using Google Street View-like vehicles to improve its service |

Uber's new camera-equipped cars have been spotted in Florence, Kentucky, and are being spread out across the Midwest. The systems used in the vehicles were designed by Microsoft, with Uber buying a chunk in Microsoft's Bing Maps technology back in June. The deal struck between the two companies is that Uber secured itself some "assets" from Microsoft, as well as around 100 staff. Some of those assets, were a bunch of these camera cars.

An Uber spokesperson talked with TechCrunch, where they said: "This is an Uber mapping car. In June, Uber acquired a subset of the Microsoft Maps business and imagery collection technology was included as part of that acquisition. These cars have been on the road for the last several months collecting imagery that will help improve mapping features that are so integral to the Uber experience".


Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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