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Square Enix could crowdfund the localization of its Japanese games

Square Enix could take a different approach to the localization of Japanese games for its Western audience

By Anthony Garreffa from Oct 12, 2015 @ 20:27 CDT

Square Enix could really change things up with the localization of Japanese games for Western gamers, where it could look to crowdfunding. This would allow gamers to choose which games they want to be localized with their own money, through crowdfunding.


The latest issue of Game Informer has an interview with Square Enix Europe CEO Phil Rogers, where he suggested that crowdfunding is a "very natural" way of bringing over unlocalized games. He added: "I would love to try and work with [crowdfunding], to find a way - because ultimately we want to satisfy the demands of the fans".

We all know that translating some of those text-heavy Japanese RPGs that Square Enix is famous for "requires this amount of resource", according to Rogers. If the demand for the game doesn't equalize with the time, effort and money pumped into translating it, it's next to impossible to justify it from a business perspective. Rogers added: "if fans want to sign up for [a campaign to support a game's Western launch] and say, 'This is the absolute demand for it,' and we can set targets and say if we achieve that, then we can do it".


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