Soylent is designed to be a complete meal replacement solution, allowing busy workers (or gamers) to guzzle down a shake for nutrients rather than going through the 'hassle' of cooking and eating healthy food. Motherboard (VICE) took on a complete meal replacement 'challenge', reporting the results of a 30-day Soylent spree in the video below.
It makes sense that Soylent would want to market to gamers, what's easier than filling up a container and drinking it between games? Especially when compared to ordering pizza on the internet or driving down to the closest KFC. This partnership will kick off at the next ESL ESEA Pro league event, further helping to support the upcoming ESL One competition at Madison Square Garden in New York.
ESL business development member Jesse Sell recognizes that this sponsorship is the first of its kind, stating in a press release that "It's a new type of product in esports sponsorship and is a sure sign of the growing and evolving esports landscape."