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New McDonald's straw designed in Japan mimics a mother breastfeeding

McDonald's wants you to feel at home, offers a straw in Japan that mimics the experience of a mother breastfeeding

By Anthony Garreffa | Sep 27, 2015 04:07 am CDT

It looks like McDonald's in Japan is about to get a few notches weirder, where McDonald's Japan founder Den Fijuta has teased that their new design brief on the company's new straws mimic a mother breastfeeding. Yeah, we're serious.

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The new straws were designed to "pass liquid at a rate comparable to the rate at which breast milk flows to a nursing baby," reports BiongBoing. But according to the McDonald's Japan founder, the straw is designed for McDonald's milkshakes, where he said: "When humans drink something, the speed that produces the most delicious feeling is the speed at which babies nurse...McDonald's straws are designed so that when used with a shake, the speed will be the same as that of an infant drinking breast milk".

Fujita's quote can be found in his book 'Den Fujita's Business Strategies 2: Overwhelming Business Strategies', and we find it quite an overwhelming business strategy indeed. Thanks again Japan, for never ceasing to amaze us.

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

NEWS SOURCE:boingboing.net

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