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New McDonald's straw designed in Japan mimics a mother breastfeeding

McDonald's wants you to feel at home, offers a straw in Japan that mimics the experience of a mother breastfeeding
By Anthony Garreffa from Sep 27, 2015 @ 4:07 CDT

It looks like McDonald's in Japan is about to get a few notches weirder, where McDonald's Japan founder Den Fijuta has teased that their new design brief on the company's new straws mimic a mother breastfeeding. Yeah, we're serious.




The new straws were designed to "pass liquid at a rate comparable to the rate at which breast milk flows to a nursing baby," reports BiongBoing. But according to the McDonald's Japan founder, the straw is designed for McDonald's milkshakes, where he said: "When humans drink something, the speed that produces the most delicious feeling is the speed at which babies nurse...McDonald's straws are designed so that when used with a shake, the speed will be the same as that of an infant drinking breast milk".


Fujita's quote can be found in his book 'Den Fujita's Business Strategies 2: Overwhelming Business Strategies', and we find it quite an overwhelming business strategy indeed. Thanks again Japan, for never ceasing to amaze us.


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