The recent investment of buying Double Labs, the creators of Echo Notification Lockscreen, has seen Microsoft gain ownership of two Android lock-screen apps. These apps allow users to alter lock-screen notifications and various other features, with this new purchase adding to Microsoft Garage's already-produced Next Lock Screen app, released in 2014.
Echo sets out to set up a new push notification system for users, enabling categorization of notifications and further controlling which ones will perform certain measures, like turning on the phone screen, or providing further notifications at a later time or different location. A possible application for Eco would involve disabling personal Facebook Messenger notifications so they don't annoy you whilst at work or turning off work email push notifications during at-home hours.
Microsoft's plan for acquiring Echo is reportedly due to CEO Satya Nadella's push towards making personalized computing experiences, wanting to further allow software to be modified to the tastes of each user.