Google is trying to make 4K video less demanding on your connection

Google is developing a more efficient video compression codec in VP10, that will make 4K video much less of a data hog.

@anthony256
Published Tue, Sep 1 2015 2:52 AM CDT   |   Updated Tue, Nov 3 2020 12:04 PM CST

With 4K video becoming more of a 'thing', Google is wanting to get the amount of data it consumes through your Internet connection down to a more acceptable level.

Google is trying to make 4K video less demanding on your connection | TweakTown.com

The company is developing a more efficient video compression codec called VP10, which has been in development for over a year now. Compared to H.264, VP9 uses half the bandwidth to provide users with the same quality video, while VP10 halves that again. VP10 will also feature sharper images, better colors, and a better dynamic range between lights and dark.

Google is hoping to reach its performance targets for VP10 by the end of 2016, so we're a little while away yet.

NEWS SOURCE:engadget.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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